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    In the wake of the economic downturn, consumers were forced to cut back on expenditures. Some companies, including Sephora Direct, saw an opportunity to increase sales. Sephora Direct has made it a priority to invest in social media, in part because social media has allowed it to connect with customers on an emotional level. Investing in social media allows Sephora Direct to communicate with customers, offer exclusive deals, and foster a loyal following. Sephora Direct’s investment in social media is likely to pay off in the

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    I’ve recently read the news article on Sephora’s investment in social media, especially Instagram. To my surprise, I found it really helpful. It is a clear strategy that fits well with the company’s recent growth. The company’s decision to invest in Instagram was the right one. I’ve never been a fan of Instagram but I now get it. It has great potential to reach its target audience and increase sales. In the article, Sephora’s chief marketing officer, Cindy Gleason, said, “We