Category: Ivey

  • Meituan Dianping From Startup to Tech Giant

    Meituan Dianping From Startup to Tech Giant

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    Meituan Dianping, the Chinese tech giant that specializes in food delivery, has been one of the most impressive stories in the startup universe. Founded in 2012, Meituan Dianping has since emerged as the country’s top food delivery platform, a dominating force in a highly competitive industry. From its inception, Meituan Dianping sought to establish itself as a competitor to the dominant online food ordering service, Tencent’s WeChat. The Chinese government had set a goal of prom

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    Starting in 2014, Meituan Dianping, a Chinese food delivery giant, was once known as China’s most attractive startup in the United States. The company was founded by a former employee of a Shanghai restaurant chain, Liang Xiaojun. The company raised over $1 billion and was later acquired by a Hong Kong-based tech giant, Tencent Holdings, in 2014. Tencent bought Meituan Dianping at a valuation of $7 billion. After acquiring Meituan

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    Meituan Dianping, also known as “Mei”, was established in 2011 as a startup in China’s largest internet company. In 2015, the company merged with Hunan Jingdong Technology Company, becoming Meituan Dianping. In 2016, Mei purchased Dianping’s US subsidiary, Dining, Inc. In 2018, Mei started to purchase food delivery services from its rivals in Southeast Asia, such as Go-Jek in Indones

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  • Merrill Lynch Supernova

    Merrill Lynch Supernova

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    Supernova is Merrill Lynch’s new strategy aimed at providing customers with a better and more streamlined investment experience. The strategy was introduced by Merrill’s management in early 2015 to reinvigorate Merrill Lynch. The idea was to build on the strength of the company and to provide customers with new product solutions that help them better achieve their investment goals. I was the lead case writer and had the task to support the case writer with this case study and write it in first-person tense.

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  • New Beginnings Architecture Avoiding the Problem Employee Trap

    New Beginnings Architecture Avoiding the Problem Employee Trap

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  • Swagbucks

    Swagbucks

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  • Eradicate or Contain Prime Minister Jacinda Ardern Navigates the M Bovis Outbreak B

    Eradicate or Contain Prime Minister Jacinda Ardern Navigates the M Bovis Outbreak B

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  • Nestl Developing a Digital Nutrition Platform for Japan

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  • Nestle Health Science Building a Healthy Future

    Nestle Health Science Building a Healthy Future

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    In 2017, Nestle Health Science announced the completion of their new, state-of-the-art facility, a facility where they could take their products, test them, and bring them to market at the same time. The facility, which was built from scratch, is not only a showcase for their commitment to innovation and research, but also a building block for their strategy to stay ahead of consumer needs. The company, whose products include vitamins, supplements, and dietary supplements, saw their products becoming essential

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