Category: Operations Management

  • PayPal The Next Chapter

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  • TeslaSolarCity

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    During the year 2008, I worked on a hotel case study research for a well-known luxury hotel company based in India. The objective of the case study was to analyze the overall performance of the hotel as well as their strategies and objectives. The hotel had a long history with the luxury brand, and hence, we were familiar with their marketing strategies, brand identity, and customer value proposition. The hotel’s core competitive advantages, such as the amenities, pricing strategy, and staffing, were well-defined.

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    When ShangriLa Hotels announced the opening of its 12th hotel in 2008, I was excited. They had been around since the 1950s, but never in Sri Lanka. My research led me to learn that the brand is globally renowned and I was one of the few Sri Lankans who had ever attended one of their events in London. When I met them and saw how friendly, efficient and professional their staff were, I knew that I had to write a case study about it. My personal experience: