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  • Kenya and the Silicon Savannah 2020

    Kenya and the Silicon Savannah 2020

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    Kenya has been a prime location for tech startups, with more than 600 startups based on the internet, and it has attracted a lot of foreign capital and investments, including over 130 international companies. Kenya has been ranked as the third-fastest growing tech market in the world, according to CB Insights’ annual Tech Index. In 2018 alone, global investors poured $70 million in startup deals in Kenya, and the country attracted $100 million investment

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  • Nikes Consumer Direct Offense Strategy

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    Nike’s Consumer Direct Offense Strategy is the company’s attempt to address the current digital transformation. By “offense,” we mean leveraging the latest digital technologies and trends to offer innovative products to consumers. To implement this strategy, Nike has set up an online store, Nike’s website, which is also the platform for their retail stores. This strategy is based on three crucial considerations: 1. Customers prefer digital platforms for product discovery and evaluation 2. Consumers also expect instant grat

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  • DSM Turbocharging Sustainable Resins

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  • SuperMonkey A Pay Per Session Gym

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  • Exide Industries Remote as a Service through AR

    Exide Industries Remote as a Service through AR

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    In a few weeks, Exide Industries made a significant breakthrough in its long journey as a company with a focus on customer service through its Remote as a Service (RaaS) program. With remote as a service, Exide Industries offers its customer support network in a way that was unimaginable a year ago. The company’s Remote as a Service (RaaS) program offers customers a 360-degree view of their equipment’s condition, status, and maintenance. The system allows customers to monitor equipment remotely

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    I am a part-time employee at Exide Industries in Mumbai. As a marketing intern, I have had the opportunity to work on a project that involves AR technology, especially for the Remote as a Service (RaaS) platform. AR technology allows for immersive experiences that can simulate 3D virtual environments. This was not a simple task to execute, as there were some fundamental challenges in its implementation. It started with developing a prototype, and then, to implement it. Here’s what we’ve done so far:

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  • Cash Flow and the Time Value of Money

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  • City Lodge Hotel Group Redefining Segments and Brands

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