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  • CocaCola vs PepsiCola and the Soft Drink Industry

    CocaCola vs PepsiCola and the Soft Drink Industry

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  • Beer Game Board Version 1994

    Beer Game Board Version 1994

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    “The board I created in 1994 was called the Beer Game Board. It was a simple board designed to help brewers improve their quality control processes. The first version of the board was quite simple; it had three columns for different types of beers (e.g. Ale, IPA, Pale Ale). In the second version of the board, it added a fourth column for lager beers, and then another for each category of beer (Ale, IPA, Pilsner, Wheat beer, etc.). I really liked this approach

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    I was working at a large brewery when the concept was first created in 1994. Our marketing director at the time was extremely creative with the product line and the branding. At this time we did not have a complete package for a beer game. He came up with a board, the numbers in different colors, and he wanted me to make it look and play like a traditional game. I said sure, but I had never designed or created something like this before. I told him that I had designed the game for a company called Pong with friends

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  • Uber in China Driving in the Gray Zone

    Uber in China Driving in the Gray Zone

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    Uber, the wildly successful and ubiquitous ride-hailing app that revolutionized the transportation industry has entered into a marketing partnership with China’s largest ride-hailing company, Didi Chuxing, in a move that puts an early chink in Uber’s golden glow in the world’s largest ride-hailing market. Continued According to a Didi statement, the partnership comes in response to the increasing demand for ride-hailing in urban areas of China, where a growing middle class and burgeon

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  • ShotSpotter AI and the Future of Law Enforcement Technology

    ShotSpotter AI and the Future of Law Enforcement Technology

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    ShotSpotter, a pioneer in autonomous crime scene analytics, is changing the game when it comes to how the police use technology. They’ve developed a platform that can detect and analyze crime scene trauma, enabling officers to locate victims and determine the cause of injuries and accidents. I’m a retired law enforcement officer who’s spent over 30 years as an investigator and detective. I saw the limitations of traditional crime scene analysis before anyone else. One day, a bullet casing, broken glass, and a

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    The Branding of Club Atletico de Madrid Local or Global

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