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  • Fraud at Bank of Baroda Manage Risk or Manage Crisis

    Fraud at Bank of Baroda Manage Risk or Manage Crisis

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  • WillowTree Product Driven With a Project Mindset

    WillowTree Product Driven With a Project Mindset

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  • Green Tea Seed Oil Developing a Market Mix for Growth

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  • Curatal Easing Recruiting Experience for Applicants and Organizations

    Curatal Easing Recruiting Experience for Applicants and Organizations

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  • SIRUM Scaling a Tech for Good Platform

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    Marine Harvest Leading Salmon Aquaculture

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    I was a Senior Copywriter for Comun Partners in Peril, a marketing agency in San Francisco. It was the agency’s fifth year anniversary, and it wanted to commemorate the achievements of the past five years. The agency had won multiple awards, so much so that I felt I should be invited to the party. As soon as I stepped into the office, the first thing that stood out was the company’s aura of sophistication. The walls were adorned with pictures of famous writers and artists, and I

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    In 2011 I was contacted by a leading public relations firm, Comun Partners, looking to hire a writer for their upcoming project. I had done PR for a few companies over the past year, including their own. I jumped at the chance to work for them, as they were looking for someone who could really bring the company’s personality and values to life in their communications. One of my main objectives was to reposition Comun Partners in the public eye. They were known for their expertise in public relations, but