Category: Finance

Barbie Reviving a Cultural Icon at Mattel

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Behavioural Insights Team B

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I was 17 years old then, a freshman in college. There was a friend named Andrew, who was studying Economics and also working for the company. I was fascinated by his career choice and wanted to know what is it all about. So, I invited him to visit our college campus. We went on a Saturday when I was in the room alone and we talked for two hours. He told me about his passion and how it made him feel good in the job. He told me he was learning a lot about economics from some great professors. So, I

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