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  • Christies The Art of Lending

    Christies The Art of Lending

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    Brand Strength -The company sells art and collectibles. Brand position: Christies is the world’s leading art dealer. – Christies has a global reach; it operates branches in major cities such as New York, London, Hong Kong, and Paris. – Christies has been in business for more than 250 years. Brand experience: In the last 100 years, the company has established a reputation for integrity, quality, and service. – Christies is known for its exclusive auctions,

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  • How Oatly Tapped into the Chinese Market

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    When Oatly began its journey in China, it thought it would face a number of challenges, including language barriers, low Chinese awareness, and limited cultural understanding. However, after more than three years of operation, the company has not only proven itself but also secured itself a unique market position in China’s snacking industry. Oatly’s mission was to develop an authentic Chinese snack brand that appealed to the Chinese market while respecting local culture and trends. The brand’s founder, David Lin, believed that oats could be

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    Oatly is the fastest-growing milk alternative brand globally, with a market share of over 30% in the U.S. and 20% in the UK. As consumers continue to turn away from traditional dairy products, the company has seen an opportunity to gain market share in China by leveraging the region’s expanding middle-class, rising urbanization and a growing trend for plant-based food. In recent years, Oatly has been making significant investments in China, including opening new production plants, launching a

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    People of the Chinese country are always looking for delicious food items. They prefer something nutritious and healthy. Oatly, which is famous for its smooth and creamy porridge, started its operation in China two years back. With their unique taste and style, Oatly was well received by Chinese consumers. Here are the five ways Oatly tapped into the Chinese market: 1. Exposure to advertising campaigns: Oatly is famous for its bold and catchy marketing campaigns which are targeted at mill

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    China is the world’s most populous country and a major consumer market. The Chinese market is estimated to have approximately 1.35 billion people in 2018, with a projected market size of approximately $2,500 billion by 2025. This significant opportunity is significant for Oatly, the global organic yogurt brand. As one of the fastest-growing beverage companies, Oatly has successfully expanded its global footprint, particularly in Europe, the US, and Japan. But its

  • Climate Governance at Linde plc A

    Climate Governance at Linde plc A

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    In a recent report published by BCG entitled “The State of Global Governance 2019,” they highlighted that climate governance is fast emerging as a critical issue for businesses, as “climate change is driving more businesses to consider environmental, social, and governance (ESG) issues” (BCG 2019). In the Linde plc case study, it is evident that the company’s strategic focus on climate governance is evident in the company’s management team, research and development, operational, and social activities

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    The impact of climate change is being felt worldwide. The climate has become a major concern for companies, and Linde plc, a leading industrial gas company, is working towards mitigating its impacts. Climate change represents a significant challenge for globalization; the world’s top companies are scrambling to adapt and respond to this new reality, with Linde plc leading the way. The company’s strategy focuses on the three pillars of the Climate Governance Process – Business Resilience, Carbon Reduction, and Carbon Pr

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  • Warren Buffett 2015

    Warren Buffett 2015

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  • Google Quantum AI

    Google Quantum AI

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    Google’s quantum computing project was officially announced a year ago. This was a major announcement. Quantum computing is not yet practical but Google’s Quantum AI (Quantum Machine Learning) project will change that. Quantum AI is not quantum computing but the application of quantum technology to machine learning and artificial intelligence. Quantum AI has huge advantages over traditional AI as it requires fewer resources to achieve the same level of results as traditional AI. So the technology can be more affordable for businesses, making it a viable alternative. Quantum computing is

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    Google’s quantum computing ambitions began in earnest in late 2016, when Larry Page and Sergey Brin revealed that they were working on the technology. This year, the company revealed that they had been able to perform a calculation that is far easier than what the best classical computers can do. This is impressive because classical computers use binary systems (0 and 1) to represent information; quantum computers work with qubits (atoms, not digital bits), which are used to represent both 0 and 1 simultaneously. In addition, they are said to perform comput

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  • Enparacom Digital Bank at a Crossroad

    Enparacom Digital Bank at a Crossroad

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    I have been with Enparacom Digital Bank for more than 12 years and since its inception, the bank has achieved significant progress. The company has expanded into a new financial segment with the launch of digital banking solutions, which is a key factor driving Enparacom’s growth. Enparacom has been successful in positioning its offerings as innovative and different from other banks. Enparacom Digital Bank offers a range of digital banking solutions for its customers, including mobile and online banking, mobile payments, and bill payments. The company’

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  • The Great Divergence Europe and Modern Economic Growth

    The Great Divergence Europe and Modern Economic Growth

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    In the 20th century, the world underwent a dramatic transformation. Before that era, modern economics saw a world where European powers were at the peak of industrial power and America was a developing country that largely remained a backwater. Continue The world today looks entirely different, with the same power dynamics but in a very different era, and what is remarkable is how the global economy changed that much in just 300 years. While we understand Europe as the leader in the world of industrialization, we don’t necessarily understand it through the lens of economic history.

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