VC Decision Making in India Aavishkaar and Milk Mantra 2013
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As the Indian venture capital landscape has evolved in the recent years, investors have been able to diversify their portfolios in various areas. Apart from food and beverage startups, other industries that have been funded by venture capital include healthcare, software, education, e-commerce, and fintech. However, India’s funding trends are unique as the majority of VC deals are concentrated in a few large cities and a handful of early-stage investors. This presents an opportunity for startups to have a footprint
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I have been writing about VC decision making in India. hbs case study analysis It is no surprise, since I have been working in the field for the past ten years. useful source While most writers focus on the venture capitalists’ investment decisions, few have discussed the same from the perspective of the start-ups. In fact, few venture capitalists have also shared their views about start-up deals. The Aavishkaar Venture Partners in their 2013 VC Decision Making in India case study report shares an interesting insider’s view
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“VC Decision-Making” in India – Aavishkaar and Milk Mantra 2013 In 2013, Aavishkaar and Milk Mantra have organised a study on “VC Decision-Making” in India. The survey of 100 leading venture capitalists and angel investors in India and 500 venture partners and executives from startups operating in India revealed that India is a relatively late entry to the global VC-focused ecosystem,
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For 2013 VC Decision Making in India Aavishkaar and Milk Mantra 2013 was a great opportunity. Both firms went through similar stages. For me, my focus was to find the best deals that could drive growth for the firms. Based on my insights and the feedback from investors, I evaluated the two deals. Aavishkaar and Milk Mantra had gone through two rounds of funding at different points of their development. The first round of funding was led by
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The recent years have brought significant changes in the Venture Capital (VC) industry in India. With the increasing popularity of venture capital in India, we at Aavishkaar, one of India’s premier entrepreneurial organizations, have decided to participate in the fray. We are launching a new organization called “Milk Mantra,” to leverage our past experience in running social projects and to provide a model for others. With Milk Mantra, we aim to provide affordable milk to children and improve their nutrition in India
VRIO Analysis
Aavishkaar is a venture philanthropy fund (VPF) that supports innovation, entrepreneurship, and sustainable livelihoods in India. Milk Mantra is a social enterprise that produces and sells premium milk and yogurt products under the brands, Arctic and Coca Cola’s Milk & Honey, and is founded by Mr. Shruti Bala and Mr. Shivam Rai. I have been following their activities since their inception in 2011. They are known
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Brand Aavishkaar was founded in 2001 by Sandeep Aggarwal, a young entrepreneur with no prior experience in marketing and advertising. Starting from humble beginnings in 2001, Aavishkaar has grown rapidly and established itself as one of the leading social enterprises in India. The company’s business model is focused on building and scaling small businesses, which generate social, environmental and economic benefits. Aavishkaar offers a broad range of services, including consulting,
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In early 2013, a number of funders across India had already been looking to invest in Aavishkaar Health and Milk Mantra, with the hope that the founders, Swastik Jindal and Vandana Kapoor, would be able to offer them a compelling and unique opportunity to tap into India’s fast-growing healthcare and food retail sectors, respectively. Indeed, both startups were in good shape in their respective fields, with Aavishkaar Health offering well-informed health insurance solutions