Category: Ethics

Renewing the Nissan Brand

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In 2007, Nissan was on the brink of collapse. The company’s financial struggles were so severe that it was on the verge of being taken over by creditors. To turn the ship around, the company’s chairman, Carlos Ghosn, put in place a radical transformation plan that would overhaul the company’s image, production process, and marketing strategy. Ghosn had a few ideas that had worked in the past. He enlisted the help of marketing experts and hired new executives

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Nissan was a brand like most others – an ordinary automobile company, making cars in Japan. Then came the economic crisis in 2008. The auto industry was hit hard, and Renault-Nissan, the largest global automobile alliance, was in financial turmoil. The board and Nissan’s management team looked for ways to strengthen the brand. Nissan’s CEO, Carlos Ghosn, decided to put together a team, lead by the CEO of Renault, Luca de Meo. Together

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In the world of automobile manufacturing, Nissan has always been known for manufacturing cars that stand out in their price range. Over the years, Nissan’s brand identity has been criticized, and it has often been deemed a generic mid-range car. However, this image has recently changed as Nissan has embarked on a corporate strategy to create a world-class brand, focusing on the three key pillars of marketing – Design, Safety, and Comfort. Design: The Nissan design philosophy is character

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In recent years, Nissan has been making serious strides to reestablish its reputation as a premium car brand. However, the company seems to be stuck in a rut; this is evident by their failed attempts to enter the luxury sedan segment. The Renault-Nissan Alliance has been experiencing turbulence at the moment, with the Nissan-Mitsubishi Alliance splitting. The Japanese automaker is therefore tasked with the task of creating a better image of its premium cars in the global market. In this article, we will

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Building and Leading Your Senior Team

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Culture Transformation at Microsoft From Know it All to Learn it All

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In the mid-1990s Microsoft began to transform the corporate culture with a goal of being recognized as one of the world’s top companies. Initially, this was achieved in two main areas: a focus on the customer and a commitment to technology innovation. However, it was not until the of Microsoft’s Knowledge and Influence Process (KIP) that Microsoft began a significant process of cultural transformation. Over the course of the next five years, KIP introduced several important changes. These included: 1. An increased focus

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Facebook Fake News in the PostTruth World

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Tokio Marine Group A

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Atica Building Luxury Experiences Through Immersive Gastronomy for Guests and Brands

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Introducing The XFL

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