Dabur India Managing Brand Image Amid a PR Crisis Abroad
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Sure, let me tell you about the crisis I faced as a marketing and advertising executive for Dabur India. In January 2019, I worked on a client project when the global media began reporting that one of our top brands in the Indian market was being accused of committing animal testing violations. At first, my response was like, “oh, come on, it’s just a matter of miscommunication” or “it’s just one isolated case.” But as I began researching more on the story, I
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Dabur India, India’s most popular soap company and market leader in soaps with strong presence in both D2C and retail channels, incurred a PR crisis over a major product launch event that took place in New York last month. The company had planned to unveil a new product named Happypure that had been developed by the Dabur research division with a new technology of Nirvana Soap. The company had planned to unveil a new product named Happypure at an event in New York last month. The
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Dabur India has recently been embroiled in a controversy, thanks to the media reports of inhumane treatment being meted out to a group of Dalits in Karnataka, an incident that led to a protest by Dalit organisations. This is a well-publicised incident, and Dabur India has issued a public statement to express its shock and sadness over it. Dabur India, which is the second-largest natural product maker in the country, is also known for its human rights initiatives. They have always been
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It’s a story of a branding crisis at Dabur India, the renowned multinational conglomerate in FMCG sector. It happened when they announced launch of a new product line, ‘Mind-Share’, which promised to enhance brain power and increase productivity. The launch was announced in the media on the eve of ‘Mindful India’ day. However, the marketing communications team didn’t make the launch public for 5 days, after which, the ‘Mind-Share’ campaign hit the media world
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As I mentioned earlier, Dabur India is a well-known brand for wellness supplements that includes vitamins, minerals, and herbal products. Dabur, founded in 1924, operates in over 60 countries, with brands like Shahnaz Herbals, Ayurvedic Solutions, and Shahnaz Herbals’ flagship product: Shahnaz Herbals’ Herbal Veda Capsules. In the U.S. And Europe, Dabur is known for its Her
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Dabur India’s managing brand image during PR crisis abroad “The company is coping with a PR crisis after a video of an employee kissing another one at a Dabur party made the rounds. The CEO apologised to the party and expressed his deep regrets. company website However, the incident did not go down well with customers, leading to criticism on social media. It is not the first time Dabur is dealing with such a crisis. Last year, in the wake of the allegations of sexual harassment in its corporate
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Dabur India, an Indian company, is one of the largest makers of Ayurvedic and herbal products in the world. It was founded in 1927, and its flagship products are Himalayan Pink Sand (HPS), which is a high-quality powder made of powdered black sand of the Himalayan HP peg. HP S is used in skin care products in Ayurveda. It is also a premium collagen, which is used in the Honey Himalayan Range, an