Thingtesting Launching a Brand Discovery and Testing Digital Community
Problem Statement of the Case Study
Thingtesting’s launch of their digital community came at a perfect time for us. We were re-launching the Thingtesting brand to reflect our broadening scope from design to tech. We had a successful digital marketing agency, but with our new approach, we needed to make an unapologetic move towards brand building through a digital marketing platform. For the next year, Thingtesting invested $1 million to launch their new digital community. One of the main goals was to provide a platform where users could connect, collaborate,
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I’m always on the lookout for the next big thing to disrupt my industry. One summer vacation, I discovered a funny “thing” that had the potential to become one of the most effective tools for digital marketing. I love a good challenge, so when I found “thingtesting,” a digital community that had the potential to unlock valuable insights about users and improve the way brands communicate with them, I was in. I was impressed with what I saw at the community. The founder, Michael, was incredibly enthusiastic
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As we all know, social media platforms are getting more popular day by day. The way we live and communicate nowadays have shifted from traditional channels to digital ones. One of the biggest challenges to the industry is the competition among the players, and the rise of digital natives who are well-versed with online communication. One company that has successfully addressed this challenge is Thingtesting. This brand is all set to launch a new digital community aimed at finding and testing brands and products. We all know how tough it can be to get a brand right
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I have launched a brand discovery and testing digital community for my clients. The idea was first a concept by a team of 3 experts who wanted to gather their thoughts and input from the digital world. Our brand discovery group consisted of business owners, marketers, and social media professionals, along with some technologists, and designers. We’ve had great discussions, brainstormed ideas and created a strategy. We were planning to launch the community in December, and I decided to launch the beta version in early January 2014. The
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I joined Thingtesting on 19th July 2021 after reading about it on a social media platform. I must say, the story behind their launching a brand discovery and testing digital community was quite amazing. you could try these out Thingtesting is a startup that specializes in product testing and discovery, helping brands to find the perfect product to solve their unique needs. This is one of the few brands that understands how to solve the problem for the customers. The idea of Thingtesting’s digital community is to offer all the resources that they need to understand a
Marketing Plan
One of the biggest challenges of today’s digital landscape is the overwhelming number of competing brands and services. To stay competitive, businesses need to know what works for their customers and what they need. To help companies discover their customers’ needs, Thingtesting launched a brand discovery and testing digital community. We called the community Thingtesting (the brand), as it allows businesses to collaborate and communicate directly with their customers. The Thingtesting community was launched in September 2021 and has quickly become a hub for innovators